brand strategy & identity
“Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.” - Walt Disney
Understanding and realising your brand strategy is at the heart of what we do at Kit and Caboodle. Brand strategy is a long-term development plan to deliver specific goals and well-defined and well executed brand strategy, that affects all aspects of your business. It’s directly connected to consumer needs and emotions within the context of competitive environments. Nowhere more so than in conception and realisation of events. Brand identity is the visual interpretation of your brand strategy – and it is vital that the two align.
From experience, we’ve found that enthusiastic events amateurs will occasionally come up with ideas that might in themselves be engaging. They may deliver on a specific brand strategy, but neglect your overall brand values. In an effort to be innovative, it is all too easy to neglect the foundation of your business, your core brand identity, its values and targets.
We can bring our expertise and creative flexibility to bear on your project, whether it is already part of a bigger campaign, or whether it is still on paper. We make time to research and share the passions of your brand identity, so that they underpin any strategic brand event experience that we may suggest, but sometimes in a way that perhaps may have never occurred to you or your team. Working with us on follow-up projects allows for economies of scale and creativity in design assets that can be repurposed imaginatively, where appropriate and in line with your existing or developing brand strategy.
“Such stunning work. Pretty overwhelming and surreal when I first walked out into it. Thank you for bringing our brand to life so wonderfully.”
BEN BRANSON, FOUNDER, SEEDLIP