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F2 Adidas - First Never Follows

Who better for Sunshine X Agency to call in for a rooftop launch of the new Adidas football boots, the ACE 16, the MESSI 16 and the X16, than Kit and Caboodle? At short notice, we turned a disused multi-storey car park in West London into a footballing extravaganza for just one night.

Entering the area down a neon-bright Tunnel of Light leading participants into a subtly-branded F2 Adidas product area, they explored further to find interactive games such as a Boot Shoot, Table Football and a Cage Match offering guaranteed fun for celebrity freestyle footballers and their guests.

Rap artist Wretch 32 keep the beat going through the night.

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