A sunshine Italian oasis in the heart of the West End
The Challenge
To draw visitors in the West End through to the shops, bars, and restaurants of St Christopher’s Place, enticing them with its unique atmosphere and offerings.
Insight and Ambition
Centered around socializing and alfresco dining, St Christopher’s Place blends must-have brands with London’s must-try restaurants. To tempt shoppers away from the wider West End, we transformed St Christopher’s Place into a traditional Italian piazza, aiming to create a bright and colorful installation and wider site dressing. Our goal was to evoke the aesthetic of a European summer square while simultaneously generating strong visual content to achieve mass coverage and drive footfall from the wider West End.
Highlights
Recreated the look and feel of an Italian piazza, using the vibrant colours associated with a Sicilian village square.
A central snap-and-share spot was designed as the gateway into this Italian oasis.
By identifying key areas for enhancement and incorporating various elements such as sculptural palm trees, bespoke fountain seating, a grand entrance, selfie frame, and scalloped bunting, we aimed to encourage exploration and discovery through a bold aesthetic curation of the site..
Two talented artists led weekly lunchtime art classes to foster engagement.
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