Opportunity
Approached by leading independent, integrated agency Four Communications, to deliver an exciting placemaking project for St Christopher’s Place. Launching an 8 x week Summerscapes campaign, that was centered around the joy of socializing and alfresco dining in the bustling piazza surroundings. Already a busy hub at the heart of the West End, St Christopher’s Place is perfectly placed and charmingly distinctive. Shoppers and food lovers enjoy a different kind of buzz-spilling out from the historic piazza and through the colourful streets, must-have brands nestle alongside London’s must-try restaurants.
Ambition
To create a stand-out, bright and colourful installation and wider site dressing that evoked the aesthetic of a European summer. Kit & Caboodle aimed to design a central asset for the public to interact with as a major snap-and-share activation; by creating strong visual content to achieve mass coverage, as well as digital noise and social content whilst driving footfall. The campaign as a whole aimed to draw audience segments in from the wider West End, driving novel reasons both to visit and return.
How
Our designers identified a strong aesthetic route by identifying key areas of the site for creative development. We proposed a number of unique schemes from sculptural palm trees, to a bespoke fountain seating installation. Final designs included a grand double-sided, arched timber entrance in the client’s brand colours topped off with living hedge and pattern planter pot touches. In the central piazza we designed a large-scale selfie frame contrasted with bespoke scalloped bunting in eye-catching Sicilian yellow and orange to truly evoke the European vibe. The central tree was dressed with yellow rope, and surrounded by printed deck chairs. A final flourish came with the curation of 2 x talented artists to lead weekly lunch time art-classes open to the public.
