Opportunity
To bring the community together to celebrate ahead of The King’s Coronation. A chance to put the spotlight on local retailers whilst encouraging exploration of the Fleet Street Quarter. Activities focussed on three core areas, Carter Lane, Breams Buildings & Gough Square.
Ambition
We created a PR worthy story to win social and media coverage and put the Fleet Street Quarter on the map as a top destination for celebrating the King's Coronation in London. We aimed to increase footfall and retailer engagement around the three core areas requested by the client.
How
Our designers worked to develop a fresh and contemporary visual identity to put the Coronation at the center of our artwork with subtle links to BID Fleet Street Quarter, our client. Pattern designer Bella Gomez worked with us on a customised flower print to link continuity across all 3x sites. For the “hero” site of Carter Lane we installed over 20x adjoining tables to create the illusion of one giant picnic table. This created the key picture moment for this site. Continuing with the floral theme we installed a number of 3m tall giant tulips, surrounded by clusters of astro-turf covered cube seating to further encourage community picnicking and add greenery to the site. A special appearance from commissioned flower & hedge performers brought unexpected moments of delight to guests, resulting in the perfect selfie moment. At Gough Square we curated a free pop-up stencil art class, complete with easels and aprons. Led by artist Bella Gomez this allowed visitors to create their own bespoke floral artwork to take away as a memento of the memorable occasion. At Gough Square we worked with another artist to create a giant colouring cube featuring British and Coronation related icons to encourage the public to participate in colouring-in the giant artwork - this proved very successful.
