K&C worked with Four Comms to design and produce the launching London’s First Ever Christmas Puds and Trees Market. Launching in December in Cowcross Yards forming our second ‘YUM @ Cowcross Yards’ collaborating with Four. We created a jaw-dropping Christmas ‘Pudding Tree’ covered in edible puddings to be picked surprising visitors.
Using the form of a jaw dropping 25ft Christmas Pudding Tree, making the centrepiece of the market, passers by and foodies were encouraged to pick their own free pudding from the tree. Partnering with an experiential catering company, what type of pudding guests would received was a mystery. What flavour would they get? Traditional recipe or modern twist. Once picked guest headed to our decor chalet to 'pimp their pud'
Providing a full turn key service we produced a three-day festive feast compiling of one late-night and two daytime markets to celebrate seasonality, tradition and trends at Cowcross Yards. A new foodie hotspot in the heart of London. Place making goals were achieved as we drove large numbers of footfall to the area.