"Design is not just what it looks like and feels like. Design is how it works." -- Steve Jobs, co-founder of Apple, Inc.

 ​When you talk about design for events, you’re talking about a broad church. Whether it’s the initial invitation, a simple table setting or an entrance arch, every aspect is vital. From staging an experiential production, to scoping a give-away goodie bag, it’s all about good design.

Because of the diversity and complexity in event design, it takes a team to encompass the breadth of expertise.  Even the design of a venue may have to be generated before the creative process can begin. Not all venues have site plans. And while some brands will have clear guidelines for everything from wayfinding graphics to a Pantone palette, others will be looking for a fresh approach based on a theme, a season or a reason! Experiential production relies on thoughtful  event design to work.