Kit and Caboodle were challenged to create an immersive space for Adidas in collaboration with Sunshine which aimed to inspire attendees, celebrate emerging creative talent and encourage people to champion their own individuality.
Adidas Future House was created as an otherworldly experience, set across two floors. Guests entered via a future portal, a future farming laboratory into an urban wasteland.
The design encouraged exploration and key messaging 'I'll find my own way' led guests up stairwells dressed with neon into Mirror City which was a social commentary on the selfie movement. A kaleidoscopic mirrored room with infinity reflections of the crowd. This led out onto the terrace which was heaving with revellers - complete with impromptu fire erupting concrete slabs.
The Future House was built to reflect the new and uncompromising creative generation.
For six days Futurehouse became one of London’s most talked-about destinations: 3,600+ people passed through the building over six days, creating 5,000+ social posts, and 300k likes, shares and re-tweets.
Live performances on the night were delivered by Joey Bada$$, Annie Mac, Wretch32 & Avelino and Snakehips while Manny Norte, Monki and Lily Mercer entertained the crowd with live DJ sets.
Ben Hack of Sunshine "I’ve worked with Kit and Caboodle on numerous occasions; at MTV and then most recently on the Adidas Futurehouse project. Their work is super creative and fresh, and executed to an incredibly high standard. What’s more, Tanya and the team are a pleasure to work with, and always deliver no matter how challenging the brief or timeline is".
See some of the great media coverage here -
