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Stella Artois World Draught Masters

  • Kit & Caboodle Ltd
  • Mar 10, 2021
  • 2 min read

Updated: Jan 23


Stella Artois World Draught Masters stage with sleek bar setup and branding by Kit and Caboodle.
Stella Artois World Draught Masters event setup by Kit and Caboodle featuring an elegant stage.

At the Stella Artois World Draught Masters, a competition to pour the perfect pint following a strict ritual takes place; we we were asked to advise on how to re-engage the audience and take them on an immersive brand experience. We provided the full turn-key event management, design and production delivery.

Taking inspiration from 1960s French cinema, the set was designed in such a way to keep a strong brand identity whilst creating a fun and memorable backdrop to host the world Draught Masters.

Taking feedback from previous years we had the challenge of engaging an audience that were effectively being asked to watch bartenders pour pints and were losing interest. It was essential that the set and entertainment and hosts captivated the audience. We took this in to production where we built an enormous 14ft pop-up book to aid in telling the brand story and reinforcing that message.


“On behalf of the Stella Artois team, thanks for all the great effort and amazing delivery of an amazing show. To “move from an event to a show” was a massive challenge back in January, but after yesterday we are very proud of the achievement and we feel we have delivered against that challenge.”


NIK UPTON, MOTHER

Stella Artois bar setup with a classic theme, showcasing branding and ambiance by Kit and Caboodle.
Elegant Stella Artois bar installation with vintage aesthetic at World Draught Masters by Kit and Caboodle.
A 3D-rendered visual of Stella Artois event stage with vintage cinematic elements by Kit and Caboodle.
Concept design of Stella Artois World Draught Masters stage featuring vintage cinema theme by Kit and Caboodle.
Illuminated Stella Artois bar with premium aesthetic and branding, designed by Kit and Caboodle.
Luxurious Stella Artois bar setup at World Draught Masters with golden lighting by Kit and Caboodle.
Expansive stage and bar setup for Stella Artois event featuring immersive branding by Kit and Caboodle.
Grand Stella Artois World Draught Masters event stage designed for an immersive experience by Kit and Caboodle.
Detailed view of the Stella Artois event bar setup with luxury aesthetics, created by Kit and Caboodle.
Close-up of the Stella Artois bar setup at the event, highlighting elegant details by Kit and Caboodle.
Dramatic lighting and stage design for Stella Artois World Draught Masters, created by Kit and Caboodle.
Artois event featuring a sophisticated stage with immersive lighting and branding by Kit and Caboodle.
Collage of visual inspirations for Stella Artois event stage design, curated by Kit and Caboodle.
Inspiration board for Stella Artois stage design, featuring vintage and cinematic themes by Kit and Caboodle.
Unique yacht-themed stage design for Stella Artois event, featuring interactive elements by Kit and Caboodle.
Stella Artois World Draught Masters event featuring a yacht-themed immersive stage by Kit and Caboodle.
Stella Artois Cannes event stage designed by Kit and Caboodle with classic cinematic elements.
Stella Artois cinematic stage setup at Cannes event by Kit and Caboodle, featuring elegant decor

Stella Artois team on stage at Cannes event, an elegant setup crafted by Kit and Caboodle.
Stella Artois event setup with team members on stage, created by Kit and Caboodle for Cannes.


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