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Malibu's Best Summer Ever


Malibu branded coconut cocktail with pineapple garnish at a Kit and Caboodle event.
Malibu coconut cocktail with pineapple garnish at a summer activation by Kit and Caboodle.

Photo credit: Zoe London

Ibiza summers are all about letting loose and having fun in the sun, and Malibu's #BestSummerEver residency at Ibiza Rocks hotel was just the place to do that. Kit & Caboodle were engaged by Pernod Ricard to design, produce and manage the summer long activation. A large asset kit was produced for the main pool area at the hotel. In addition, brand coloured loungers, day beds, a giant coconut, bar and DJ Booth were all part of the activation kit that really brought the party to life. We also managed sampling stands and the brand ambassadors during all major events at the hotel. Our Kit & Caboodle on-island team were rock stars in ensuring the kit was always taken care of, and more importantly, ensuring all guests were having the best time. It really was the #BestSummerEver.

Two guests sitting in a Malibu-branded giant coconut seat, sipping cocktails at the event.
Guests enjoying Malibu cocktails in a giant branded coconut seat at Kit and Caboodle's activation.

Photo credit: Zoe London

Poolside view of Ibiza Rocks with Malibu-branded seating and decor for a Kit and Caboodle event.
Poolside lounge setup at Malibu’s summer activation at Ibiza Rocks, created by Kit and Caboodle.

A Malibu-branded tricycle with an ice cream cart at a summer event activation by Kit and Caboodle.
Malibu-branded ice cream bike with tropical vibes at Kit and Caboodle’s summer event activation.
Malibu-branded loungers and tropical decor by Kit and Caboodle at an Ibiza Rocks summer activation.
Sunset vibes at Malibu’s Ibiza Rocks activation, with loungers and tropical decor by Kit and Caboodle.


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