K&C worked with Four Communications to design and produce London’s First Ever Christmas Puds and Trees Market. Launching in December 219 at Cowcross Yards forming our second ‘YUM' event @ Cowcross Yards.
We created a jaw-dropping 25ft Christmas Tree, decorated with real Christmas puddings as the centrepiece of the market.
Visitors to Cowcross Yards were encouraged to pick their own complimentary pudding from the tree. Both classic and puddings with a modern twist were available and once selected, visitors headed to the wooden chalet style hut to have their Christmas pudding ‘pimped' with a wide choice of delectable toppings.
Providing a full turn key service K&C produced a three-day festive feast comprising of one late-night and two daytime markets to celebrate seasonality, tradition and trends at Cowcross Yards, a new foodie hotspot in the heart of London.
The activation was a huge success and achieved a significant upturn in footfall across the three days.