Bio-Kult | A Multi-Sensory Launch
- Feb 18, 2025
- 1 min read
Introducing Bio-Kult 3-in-1 Gummies for the first time in the UK
The Challenge
To educate and engage a health-conscious audience with a product activation using interactive technology to showcase Bio-Kult's microbiome-supporting gummy range, educating, driving awareness, sampling, and connection.
Insight and Ambition
Bio-Kult's activation was designed to combine education and fun through a four-step consumer journey. By leveraging high-footfall venues like Battersea Power Station and Westfield London, the campaign sought to capture attention and foster meaningful interactions. The goal was to drive sampling, encourage feedback, and inspire consumers to engage with the brand through a lively "Fact or Myth" game.
Bio-Kult ambassadors distribute samples to curious shoppers. Shoppers engaging with the Bio-Kult activation, participating in the educational experience.
Highlights
Visitors sampled gummies, learned about microbiome health, played the interactive
"Fact or Myth" game, and entered a QR-based competition.
Held at Battersea Power Station and Westfield London, attracting health-conscious individuals, families, and urban shoppers.
Over 11,800 samples were distributed, surpassing the initial target of 9,000.
Attendees praised the gummies' taste, convenience, and alignment with their health goals.
485 participants engaged with the "Fact or Myth" game, reinforcing brand messaging.
A venue shift at Battersea Power Station improved visitor comfort during inclement weather
The activation exceeded expectations, distributing 11,880 samples—well above the 9,000-target—with remarkable engagement across demographics: 7,770 adults, 1,320 teens, and 2,790 children.
Smiles all around as Bio-Kult introduces the UK’s first 3-in-1 biotic gummies. Westfield London invites visitors to discover Bio-Kult’s innovative 3-in-1 Biotic Blend. Children playing 'Fact and Myth' game. The Battersea Power Station team gets a taste of Bio-Kult’s microbiome-boosting gummies. Over 11,800 samples distributed! Bio-Kult’s activation sparked excitement and conversation. The UK’s first 3-in-1 biotic gummies, packed for daily wellness. Great taste meets great health—shoppers enjoy a flavorful boost. Big impact, big engagement! Sampling meets science at Bio-Kult’s activation. Visitors engage with the Bio-Kult activation stand. Packed with prebiotics, probiotics, and postbiotics, these gummies support gut health. Health meets play—visitors explore, sample, and learn at Bio-Kult’s interactive brand activation.
