Our Creative Director and team were engaged to introduce a little-known brand to key influential audiences across Western Europe.
Ciroc is now a market-leading eau-de-vie vodka. Produced and distributed by the British-based multinational Diageo, it is distilled from the finest French grapes.
Our successful event design took the brand on the road by creating a bespoke, show-stopping “Jet Set Tour.” The aim of this approach was to raise awareness through an outstanding immersive event experience. Starting in Ibiza at the Blue Marlin and Ibiza Polo – the idea took off.
We proposed experiential marketing through creating a “Club” environment based on the original blue orb design on the Ciroc bottle. We asked ourselves “If Ciroc were a club, how would it be?” The creative team designed and manufactured a full-service touring kit of parts – including the bar, glassware and DJ booth. Designed to work in any combination, it achieved a luxury, bespoke Ciroc environment, unmistakeably branded, and able to be up-scaled as necessary.
We were responsible for concept, proposals, event design, product manufacture and full delivery and implementation of the “Jet Set Tour”. By producing all asset components of the set and props, we guaranteed production in suitably high resistance, high quality materials. We took on production management of the European tour. This included all staffing, lighting, sound, event build and product sampling.We held the confidence of the client and successfully developed the reputation of the up-and-coming brand, going on to work with Diageo on numerous projects.