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Cowcross Christmas 2022



Opportunity


Briefed by Four PR to once again en-liven the east London hot-spot of Cowcross Yards, after successfully launching the mini yum Christmas back in 2019!


Ambition

  • To enliven the weekly market day operate by Kerb street food stalls open on Thursdays 11:30am-2:30pm.

  • To celebrate A Festive Feast, Cowcross Yards is receiving a spectacular merry makeover. You’ll be able to dine at a dazzling banquet table, tuck into savoury and sweet culinary treats and warm up with a mulled wine surrounded by twinkling lights, festive trees and the hum of festive music.


How

  • We have installed a 20ft living norway spruce Christmas tree as the central focal point, dressed in blue & white baubles and large bows to compliment the mural colour-ways and twinkling fairy lights. Not forgetting a nod to the cow inspired site name, through a cow-patterned tree base to create a striking visual identity!

  • The bold cow print also applied to the existing metal archway and adorned with living garland swagged from the top of the arch, peppered with more baubles & bows.

  • We have delivered an overarching festive cow inspired design that celebrates and enlivens the site.




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