The first Queen’s Park street party was a community celebration.
The Challenge
For our client, Feldberg Capital, craft a one-of-a-kind street party that firmly establishes Lonsdale Road as a premier destination for food and beverage, while also highlighting its unique and diverse retail businesses.
Insight and Ambition
Lonsdale Road is a hidden gem in Queen’s Park, with independent businesses and popular restaurants like Milk Beach, Carmel, Wolfpack, Lula, and Pizza Pilgrims. Our goal was to raise the street’s profile and create a welcoming, unforgettable event, attracting locals and showcasing everything this vibrant area offers with live music, food, and family activities.
Highlights
Thousands of people attended, filling the street with energy and excitement, in turn raising maximum awareness for F&B and retailers on Lonsdale road.
A diverse and eclectic offer including yoga studios, interior designers, fashion boutiques, and art galleries to restaurants, this vibrant NW London hub had something for everyone.
Kit & Caboodle commissioned Olivia Brotheridge’s to illustrate a graphic identity that added , creative and cohesive feel to the street party.
Live music electrified the atmosphere, keeping energy high as people danced in the streets.
With free entry, the street party offered a fantastic opportunity to experience Queen’s Park’s dining scene in a festive atmosphere.
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