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Feldberg Capital | Lonsdale Street Party

People enjoy a street party; a sign says, "Welcome to our street party." Balloons and decorations create a festive atmosphere, adding to the placemaking that turns the area into a joyful hub for neighbors.
Visitors exploring Lonsdale Road’s unique mix of independent businesses and restaurants in a festive setting, celebrating the local culture.

The first Queen’s Park street party was a community celebration.

 

The Challenge


For our client, Feldberg Capital, craft a one-of-a-kind street party that firmly establishes Lonsdale Road as a premier destination for food and beverage, while also highlighting its unique and diverse retail businesses.

Overhead view of a lively street scene with people gathered outside a row of brick buildings, framed by trees and rooftops, showcasing a vibrant mix of independent businesses including trendy boutiques and popular eateries like Milk Beach and Pizza Pilgrims.
Lonsdale Road in Queen's Park is a hidden gem, showcasing a vibrant mix of independent businesses, trendy boutiques, and popular eateries like Milk Beach and Pizza Pilgrims.
A young child on a scooter in front of a Lonsdale Road street sign during the Lonsdale Road Street Party.
Visitors can explore everything from yoga studios and interior design stores to art galleries, making it a perfect destination for those seeking a blend of creativity and culinary delights.

Insight and Ambition


Lonsdale Road is a hidden gem in Queen’s Park, with independent businesses and popular restaurants like Milk Beach, Carmel, Wolfpack, Lula, and Pizza Pilgrims. Our goal was to raise the street’s profile and create a welcoming, unforgettable event, attracting locals and showcasing everything this vibrant area offers with live music, food, and family activities.

A bustling crowd of people at the Lonsdale Road Street Party, enjoying the lively atmosphere with colorful bunting hanging across the street and independent shops and restaurants lining both sides.
Lonsdale Road comes alive as the community gathers in droves for the first-ever street party, celebrating the neighborhood's vibrant mix of food, culture, and independent businesses.
Parent and child walking hand in hand past a welcome sign at the Lonsdale Road Street Party.
A parent and child soak in the welcoming atmosphere of the Lonsdale Road Street Party, a day filled with activities for all ages and interests.

Highlights


  • Thousands of people attended, filling the street with energy and excitement, in turn raising maximum awareness for F&B and retailers on Lonsdale road.

  • A diverse and eclectic offer including yoga studios, interior designers, fashion boutiques, and art galleries to restaurants, this vibrant NW London hub had something for everyone.

  • Kit & Caboodle commissioned Olivia Brotheridge’s to illustrate a graphic identity that added , creative and cohesive feel to the street party.

  • Live music electrified the atmosphere, keeping energy high as people danced in the streets.

  • With free entry, the street party offered a fantastic opportunity to experience Queen’s Park’s dining scene in a festive atmosphere.




The first Lonsdale Road Street Party drew thousands of attendees, filling the street with people and creating an unforgettable community celebration of food, music, and a vibrant atmosphere.




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