Merry Hill | QRious Quest
UK’s Largest QR Code Adventure
The Challenge
Our mission is to make Savills Merry Hill, a vast 1.15 million sq ft shopping destination, the must-visit spot this summer. Through an immersive digital-physical adventure, we set out to drive footfall, increase dwell time, and transform every corner of the centre into a gamified retail experience.
Even the crew couldn’t resist joining the QRious Quest leaderboard. Real-world moves, retro world rules, she’s in the game and playing to win. Giant Groove brought the beats, and a few surprises. Say cheese, scan the code, and let the prizes begin. Face Splat fun for little adventurers, pure joy with every step and jump.
Insight and Ambition
Today’s audiences crave more than retail; they seek play, purpose, and participation. The ambition was to transform Merry Hill's QRious Quest into an interactive gaming arena where digital joy meets discovery, sparking repeat visits and social buzz.
Sweet wins and even sweeter rewards, coffee delivered, joy unlocked. Tap. Scan. Win. 300,000+ smiles sparked across our gamified mall trail. Scan and score, gift cards were just one of 9,000+ epic prizes claimed. PS5? Just one of the mega prizes won during the UK’s biggest QR code adventure. Big wins. Big smiles. Our prize ladder served up serious summer surprises. Striking a pose with pixel pals, Instagrammable fun unlocked.
Highlights
A dynamic gamified QR code hunt driving retailer engagement, 336,859 scans, and seamless artist–AR collaboration
3 bespoke AR mini-games – Invaders (6,134 plays), Face Splat (3,450), Giant Groove (4,584), fusing nostalgia with innovation
Epic prize ladder delivering 9,175 prize claims, weekly wins, and £30,000 rewards on a live leaderboard.
Real-time tracking of 5,200 new players, registrations, redemptions, and conversions, making impact measurable and scalable
A record-breaking 40 days with over 300,000 smiles scanned into play, marking the start of the UK’s biggest QR code adventure, where footfall turned into fun and shopping became a game.
Giant Groove brought the beats to the mall—4,584 plays and nonstop digital dancing. All eyes on the action, family fun in full swing. Strike a pose, scan the code, play the game. Scan, explore, win, every step leads to something exciting. Say cheese, scan the code, and let the prizes begin. Every corner of the mall held secrets, if you kept looking. QR codes and cute mirrors made scanning a full-on family moment. Eyes on the prize, every scan brought you closer to glory. Post a selfie, collect pulse points, win prizes, everyone’s in on the game. Let’s Go, adventure starts right beneath your feet. Even the crew couldn’t resist joining the QRious Quest leaderboard. A QRious moment worth capturing.
