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Seedlip Dry January


Seedlip event rooftop bar with green decor and rustic furniture by Kit and Caboodle.
Seedlip rooftop bar with rustic decor and greenery at the Seedlip event, designed by Kit and Caboodle.

Kit and Caboodle were approached by Seedlip - the world’s first distilled non-alcoholic spirit - to bring the brand’s love of nature and ingredients to life as part of their 2017 #DryJanuary campaign.


We provided the concept, insights and strategy to produce an out-of-the-box brand asset kit to promote Seedlip Drinks at culturally relevant venues and events. Our aim for their activation was to introduce Londoners to their solution of ‘what to drink when you’re not drinking.’


From creative concept to build and production, at a launch event in Dry January Kit and Caboodle transformed Harvey Nichols spectacular 5th floor roof terrace into an intriguing environment celebrating nature and the Seedlip brand. Press and visitors enjoyed seasonal Seedlip cocktails and engaged with the brand by participating in a curated programme of terrarium-building workshops, cocktail masterclasses and afternoon tea sessions.


The brand activation achieved vast amounts of media coverage in leading publications and influential social media platforms. Harvey Nichols extended the successful installation for an additional month.

Following the success at Harvey Nichol’s we activated the same brand asset kit at that spring’s RHSChelsea Flower Show, another huge success for the brand. Almost 4 years later, the Seedlip in-house events team are still using the activation/asset kit K&C designed and produced for them.


“Such stunning work. Pretty overwhelming and surreal when I first walked out into it. Thank you for bringing our brand to life so wonderfully.”


BEN BRANSON, FOUNDER, SEEDLIP

SEEDLIP event in the press

Seedlip bottle with copper decor and greenery at the Seedlip event by Kit and Caboodle.
Close-up of a Seedlip bottle displayed with copper accents at the Seedlip event by Kit and Caboodle.

Mixologists preparing Seedlip drinks at the Seedlip event by Kit and Caboodle.
Bartenders crafting non-alcoholic cocktails at the Seedlip event designed by Kit and Caboodle.
Cozy Seedlip rooftop seating with greenery and custom decor by Kit and Caboodle.
Intimate rooftop seating with custom Seedlip decor at the Seedlip event by Kit and Caboodle.
Seedlip event entrance with greenery and glass decor, designed by Kit and Caboodle.
Green entrance with rustic glass door and natural elements at the Seedlip event by Kit and Caboodle.
Rooftop garden-style seating with greenery at the Seedlip event by Kit and Caboodle.
Lush rooftop garden-style seating with plants at the Seedlip event designed by Kit and Caboodle.
Stylish Seedlip bar with copper decor at the Seedlip event by Kit and Caboodle.
Custom-designed Seedlip bar setup with copper elements at the Seedlip event by Kit and Caboodle.

Seedlip-branded sign with lanterns at the Seedlip event by Kit and Caboodle.
Seedlip-branded sign with elegant lighting at the Seedlip event, designed by Kit and Caboodle.


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