Seedlip Dry January

Updated: Nov 19, 2020


Kit and Caboodle were approached by Seedlip - the world’s first distilled non-alcoholic spirit - to bring the brand’s love of nature and ingredients to life as part of their 2017 #DryJanuary campaign.


We provided the concept, insights and strategy to produce an out-of-the-box brand asset kit to promote Seedlip Drinks at culturally relevant venues and events. Our aim for their activation was to introduce Londoners to their solution of ‘what to drink when you’re not drinking.’


From creative concept to build and production, at a launch event in Dry January Kit and Caboodle transformed Harvey Nichols spectacular 5th floor roof terrace into an intriguing environment celebrating nature and the Seedlip brand. Press and visitors enjoyed seasonal Seedlip cocktails and engaged with the brand by participating in a curated programme of terrarium-building workshops, cocktail masterclasses and afternoon tea sessions.


The brand activation achieved vast amounts of media coverage in leading publications and influential social media platforms. Harvey Nichols extended the successful installation for an additional month.

Following the success at Harvey Nichol’s we activated the same brand asset kit at that spring’s RHSChelsea Flower Show, another huge success for the brand. Almost 4 years later, the Seedlip in-house events team are still using the activation/asset kit K&C designed and produced for them.


“Such stunning work. Pretty overwhelming and surreal when I first walked out into it. Thank you for bringing our brand to life so wonderfully.”


BEN BRANSON, FOUNDER, SEEDLIP

SEEDLIP event in the press

Event Magazine Evening Standard Crummbs The Sloaney