Seedlip Dry January

Updated: Aug 27

Kit and Caboodle were approached by Seedlip - the world’s first distilled non-alcoholic spirit - to bring the brand’s love of nature and ingredients to life as part of their 2017 #DryJanuary campaign.

Seedlip Drinks is the leading brand behind this year's growing non-alcohol drinks trend and the aim of their activation was to introduce Londoners to their solution of ‘what to drink when you’re not drinking.’

From creative concept to build and production, Kit and Caboodle transformed Harvey Nichols 5th floor roof terrace into an environment that celebrates nature and the Seedlip brand. Press and visitors could enjoy seasonal Seedlip cocktails and engage with the brand by taking part in terranium-building workshops, cocktail masterclasses and afternoon tea sessions.

The brand activation achieved vast amounts of media coverage in leading publications and influential social media platforms. Harvey Nichols extended the installation for an additional month.

“Such stunning work. Pretty overwhelming and surreal when I first walked out into it. Thank you for bringing our brand to life so wonderfully.”


SEEDLIP event in the press

Event Magazine Evening Standard Crummbs The Sloaney