FLYROAM Timberland

Updated: Nov 18, 2020

Kit and Caboodle were engaged to create the stage and visuals from which Timberland could launch their new trainer campaign for Flyroam through a celebration of Grime music and its heavy influence on their brand direction.

Taking over the Scoop by London Bridge Kit & Caboodle worked in collaboration with Timberland, Rinse FM as well as the fantastic agency IPR to successfully produce a free to attend gig showcasing the strong presence that Grime music has in London and it’s influence seen throughout Timberland’s brand direction.

Taking inspiration from urban styling and as part of our brief, we designed a concrete textured stage with multiple DJ booth installations that revealed themselves throughout the night.

The event was streamed live all night across multiple online channels.  Working with industry leading lighting and projection designers to bring our content & concepts to the stage, giving both the online and physical audiences a show that was inspiring and exciting from every angle!

News of the event spread very quickly as bigger acts stepped onto the stage throughout the night including Shy FX and Giggs. We brought the whole area to a standstill and the event generated a huge amount of social media and wider promotion and hosted 1000 guests ... job done!