Kit and Caboodle was engaged to create the stage and visuals from which Timberland could launch their new trainer campaign for Flyroam through a celebration of Grime music and its heavy influence on their brand direction.
Taking over the Scoop by London Bridge we worked in collaboration with Timberland, Rinse FM as well as the fantastic agency IPR to successfully put on a free to attend gig to showcase the strong presence that Grime music has in London. Using Urban styling we designed a concrete textured stage with multiple DJ booth installations that revealed themselves throughout the night.
The event was streamed live all night through multiple online channels so we collaborated with both lighting and projection designers to give both online and physical audiences a show that was inspiring and exciting from every angle!
News of the event spread very quickly as bigger acts stepped onto the stage throughout the night including Shy FX and Giggs. We brought the whole area to a standstill and the event generated a huge amount of social media and wider promotion ... job done!