Working in collaboration with Hype Beast, True Religion were launching a re-brand to push them back into the forefront of urban street fashion. Combining elements of installation and nightclub to create a one off launch night.
Our services included taking over the Carnaby Street store to provide both True Religion and Hypebeast with a platform from which to successfully launch their collaboration to the public.
Installing a styled jungle into this normally natural minimalistic space, combined with metallic cages and concrete textures that served to provide the launch pad for their new range to truly stand out from.
Partnering up with Jagermeister to provide a strong beverage partner that further served to elevate the status of the whole night which we managed both the guestlist, DJ, staffing, catering as well as working alongside True Religion management to curate this one off street party!