Kit and Caboodle’s team were challenged to create a fun and educational experience at Circus West, part of the new development on the south bank at Battersea Power Station.
“The Eggsperience” concept was created by K&C to attract and inspire local residents and their families across the 2019 Easter weekend. The design of the experience encouraged exploration of the ever-changing BPS site, leading visitors into retail outlets around the site, a mobile farm run by Sharky and George, chocolate tasting, a weekend market and a free Easter Bunny Trail and Eggshibition of eggs.
A series of 14 giant egg sculptures were scattered around the Battersea site, with clues to the answers for the Trail quiz, and visitors enjoyed Instagram moments following the giant Bunny pawprints around to find the giant Eggs, all of which were hand decorated by artists from the local community.
All entrants to the quiz were rewarded with colourful egg stickers proclaiming that they’d “cracked it” … and one lucky winner a day won dinner for four at Tonkotsu, and four free tickets for the Archlight Cinema.
With colourful bunting, banners and astro-turfed river frontage complete with bright yellow deckchairs, around 4,000 visitors of all ages were attracted onto the site to enjoy The Eggsperience in the Easter weekend sunshine.
"It was great working with Tanya and her team on our Easter campaign at Battersea Power Station. We wanted to deliver a campaign that was bright, fun and engaging for families but also appeal to other ages and demographics. K&C came up with the concept of ‘The Eggs-perience” which included many elements from egg hunts, animal farms, to ‘egg specials’ at our retailers and a giant “eggs - hibition” where kids could learn about different types of eggs. The campaign was a huge success with over 50,000 footfall over the weekend which at the time was our busiest weekend on record"
NICOLA CASPERSON, LIVE & BRAND EXPERIENCES DIRECTOR
