"We're all mad here. I'm mad. You're mad."
"How do you know I'm mad?"
"You must be," said the Cat, "or you wouldn't have come here."
Kit & Caboodle partnered with Fever Up and Secret LDN to bring you the London edition of the Mad Hatter Gin & Tea Party.
Following the event’s huge success in New York and LA, Kit & Caboodle were challenged with curating the Mad Hatters Gin & Tea Party for the experience seeking London audience.
Working with major tech marketing partner Fever Up we gained valuable insights through their data which informed our strategic approach to the creative process in developing this lifestyle experience. We were able to analyse the data-driven intelligence from the earlier USA shows alongside UK data and insights, driving our creativity forward for an enhanced experiential and narrative appropriate to the sophisticated London audiences.
The name was the only similarity between the London and US versions, as K&C created and developed a brand-new script with nods to current UK culture and subcultures, a multi roomed and themed venue that had Instagram stories bursting at the seams. It really was an experience like no other, plus some of the best gin cocktails you’ll ever try.
Words couldn’t describe or give justice to the amazing set design, performances and fun that was had at Mad Hatters during 7 months with 340 shows and over 8,500 people attending as they stepped through an unassuming door in Notting Hill. Guests started their experience through a Victorian hat shop, down the rabbit hole and in to a psychedelic neon wonderland.
During the 25 weeks of our residency between September 2019 and March 2020, 340 shows were hosted, more than 2,000 litres of gin were imbibed, that’s around 34,000 cocktails, and we lost count of the amount of cucumber sandwiches lovingly prepared in in the Duchess’ kitchen.
Kit & Caboodle thoroughly enjoyed working on this project over the course of the last 12 months, and thanks to the project’s popularity and success, we are already planning new and exciting events for later in the year.
Digital statistics:
Post media shares: 9163
Post comments: 16,445
Post reactions: 81,116
Post engagements: 1,834,412
Reach: 3,524,051
In the end we finished with an overall rating of 4.5/5 stars, made 8,500 people very happy and have had hundreds of great reviews from delighted customers. Here are just a few:
"Thanks to all the K&C team with the brilliant out-of-the-box ideas and incredible resilience throughout this entire project! And to all of you for the things that cannot be measured or put into words!!"
‘’Such a fun experience! Really friendly staff. Good actors and strong cocktails would highly recommend!’’
‘’Fantastic! The Mad Hatter was great, kept us entertained throughout, and the drinks were out of this world! Would recommend and even go again.”
‘’What a cracking day out. Good lighthearted fun from a great 'cast'. A very well organised event from start to finish and thoroughly enjoyed by everyone there."
"Much more than expected! the hosts/actors were amazing, a night full of laughs, nice drinks and definitely different than any other party!’’
For any updates and to see what we’re up to, please follow us on Instagram @_kitandcaboodle #purveyorsofwow
