Kit and Caboodle were approached by Fleishman Hillard, leading global public relations agency, to collaborate efforts for their client Glade and a new product launch for early 2022. The project offered the opportunity of enhanced consumer awareness through social media as well as a highly anticipated face-to-face activation. Our storytelling was positioned to grow Glade’s lifestyle brand in terms of PR and we offered out-of-the-box creative ideas as to how that could be accomplished.
We curated a unique PR event that led guests on a sensory journey to experience each of Glade’s newest aromas through scent, taste and colour. Through strategic event design we transformed a small blank space venue in central London into a premium brand experience that provided guests with a number of selfie-moments as well as high-end styled product placement. The multi-sensory experience saw us curate a sweet & savory canape menu as well as an interactive tea-bar, all of which was inspired by the new glade aroma range. Influencers and media professionals were invited to attend this post-work zen-ful experience which culminated in a mindful gong bath workshop.
By devising an extraordinary, sustainable storytelling garden experience led by carefully selected influencers, to support the roll-out of the product launch across London and regionally. We promoted Glade’s new Aromatherapy lifestyle products by assisting in wellbeing for consumers, key media and celebrity influencers. This resulted in a wellbeing event that enhanced the overall experience and introduced potential customers to the new product range; The Electric Diffuser, Reed Diffuser & Aromatherapy Candles.