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Our Après Ski Adventure brings the spirits of the 90’s to Coal Drops Yard

A bustling scene of friends and families enjoying ice-free curling matches at Kings Cross, with neon lights illuminating the venue throughout the event.

We embarked on an unforgettable journey to bring the spirit of après ski 90's to Coal Drops Yard in Kings Cross. Inspired by the era's vibrant energy and sense of adventure, we introduced visitors to the exhilarating world of Club Curling in a setting that oozed nostalgia and fun. 

Immersed in an atmosphere reminiscent of a retro ski lodge, friends and families gathered to compete in friendly matches on our ice-free curling lanes. With neon lights illuminating the venue, guests were transported back in time to an era of neon ski suits and fabulous perms! As visitors enjoyed their curling adventure, they indulged in delicious Apres ski-inspired drinks from our F&B partner Goods Way, adding to the retro vibe of the event. Club Curling wasn't just about entertainment; it was also about sustainability. Our ice-free curling lanes minimised environmental impact, reflecting our commitment to responsible stewardship of the planet.

Guests enjoying Apres ski-inspired drinks from Goods Way, raising their glasses in cheers, at Kings Cross

The launch of our Club Curling event was a spectacular success, marked by an unforgettable evening filled with lively beats from DJ Fat Tony, adding a delightful '90s vibe to the atmosphere. Bringing DJ Fat Tony was an inspired idea from the team at Four Communications, drawing on the infamous nightlife history of the site. The full site takeover launch party, complete with flowing cocktails and energetic tunes, set the perfect tone for what was to come, igniting excitement and anticipation among attendees and laying the foundation for the event's overall success.

The vibrant atmosphere of the launch night at Club Curling, featuring DJ Fat Tony spinning '90s beats, cocktails flowing, and guests dancing, setting the tone for an unforgettable event.

For the Kings Cross Estate lighting scheme, our aim was to create a safe and inviting environment during dark winter evenings. Through innovative landscape and lighting designs, including a spectacular 45ft Hero Christmas Tree and energy-efficient LED lights, we elevated the ambiance across the estate. With over 160 site-wide trees dressed in pea lights and way-finding lit installations, Kings Cross became a must-see destination for shopping, food, and fun during the holiday season. 

The stunning lighting installations at Kings Cross Estate, including a 45ft Hero Christmas Tree and over 160 site-wide trees adorned with pea lights, creating a safe and inviting atmosphere for visitors during the holiday season.

Adding to the festive charm of Kings Cross Estate's lighting scheme and the allure of Club Curling, the "Shop Off-Piste This Christmas" campaign further invited visitors to explore the vibrant shopping destination. With over 100 shops spanning fashion, home and design, wellness and beauty, and more, King’s Cross and Coal Drops Yard promised a unique and stress-free shopping experience amidst a traffic-free oasis. We aimed to position King’s Cross as the antidote to ordinary, bustling Christmas shopping destinations, offering a magical retreat where shoppers can discover treasures and connect with the spirit of the season.

Our Club Curling activation was a resounding success, drawing over 18,000 visitors to the newly developed Coal Drops Yard in Kings Cross over the span of three months. This influx of visitors not only brought a fresh demographic of shoppers but also created a palpable buzz for the existing retailers and F&B outlets. As a result, these establishments reaped the rewards of increased foot traffic, solidifying Coal Drops Yard's status as a premier destination for shopping, dining, and entertainment.

Evening Standard praised the event, with DJ Fat Tony adding a delightful '90s vibe to the atmosphere. Metro highlighted Club Curling as one of the best Christmas market experiences in London, and Time Out recommended it as a must-visit activity during the festive season. London on the Inside and Secret London both featured Club Curling in their editorial roundups of fun Christmas activities, emphasizing its unique and nostalgic appeal. The Resident celebrated the event's innovative twist on traditional Christmas festivities, while FLO London highlighted Coal Drops Yard as one of London's ultimate destinations for fun and more. My London named Club Curling as one of the 40 best things to do in Kings Cross, solidifying its status as a top attraction in the area.

With coverage in publications like The Nudge, DesignMyNight, and London Cheapo, Club Curling gained widespread recognition as a must-do activity for Londoners and visitors alike. London Post described it as "A brand new fun and festive art installation”, while Londonist praised the event as a must-visit. Memoirs of Metro Girl encouraged readers to "Try your hand at curling as ‘Club Curling’ pops up at King’s Cross.” while The Sauce Mag highlighted it as one of the best places to go curling in London. MSN News and London Reviews also featured the event, further elevating its reputation as a standout experience in the city. 

As we reflect on the success of our Club Curling Apres ski 90's curling adventure, we celebrate the memories created, the joy spread, and the spirit of innovation embraced. It was a trip down memory lane like no other, and we're grateful to our client Argent and to everyone who joined us at Coal Drops Yard. Here's to more curling in the future!


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