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The Challenge
To design and activate a series of unique Easter-themed installations and trails across multiple shopping centers.
Insight and Ambition
Harnessing the ubiquitous icon of the beloved 'Burrowing Bunny' bottom - a humorous sculpture with swept back ears, giant bunny feet and a textured white tail, we aimed to create a playful and unique installation that would captivate imaginations and ignite joy during the Easter season. By infusing each sculpture with playful details and creating an engaging scavenger hunt experience, our ambition was to foster memorable moments for families while driving foot traffic and enhancing the festive atmosphere in shopping centers.
Highlights
Launching the trail with the reveal of the enormous Bunny Bottoms
Supporting and encouraging viral social media
Ensuring that the sculptures and the trail ran smoothly throughout the season
Encouraging growing hordes of small bunny-eared trailfinders to explore the entire mall in search of competition clues
Sustainable recycling of assets at the end of the project
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