Cadogan | Sloane Square

A magical winter wonderland at Sloane Square, illuminated with festive charm.

A Luxurious Winter Pavilion Experience in the Heart of Chelsea

The Challenge

To curate and execute a premium winter activation in Sloane Square where luxury and tradition blend seamlessly. A broad range of visitors presented the need to engage with diverse key demographics, including affluent residents, tenants, tourists, and shoppers.

Live performances bringing the Christmas spirit to life at Sloane Square.

The fountain glistens under a canopy of fairy lights, as Sloane Square transforms into a winter wond

A picture-perfect moment under the illuminated archway, capturing the magic of Christmas in Chelsea.

Wrapped in winter magic—a little girl dazzles in silver, mirroring the festive glow of Sloane Square

A couple shares a warm moment beneath a thousand twinkling lights, wrapped in the glow of the season

Festive indulgence! A cup of hot chocolate, swirled with whipped cream and marshmallows.

Insight and Ambition

Sloane Square is a hub of heritage, charm, and affluence, at the junction of the King’s Road, Sloane Street, and the historic department store, Peter Jones, founded in 1877. To reflect its iconic status, we envisioned a Winter Pavilion that combines the elegance of a classic Victorian Christmas with contemporary design nuances. This immersive experience celebrates the season through sight, sound, smell, taste, and touch, embodying timeless British charm. The Pavilion’s design and programming focus on creating a sensory wonderland that encourages dwell time, social sharing, and community engagement.

Live performances bringing the Christmas spirit to life at Sloane Square.

Holiday lights and happy moments.

Framed by festive magic.

Smile, snap, and make a memory.

Cozy vibes and warm delights under a canopy of golden lights.

Walking into a Christmas dream.

Golden lights, big smiles – meet Aishwarya, one of our Architects of Happiness.

Two friends snap a selfie under twinkling lights.

Cozy nights, warm blankets, good company

A picture-perfect holiday moment.

A grand festive archway glows at Sloane Square.

Highlights

• The Pavilion gleamed with crisp white light, adorned with lush wreaths, winter florals, and sparkling crystals, creating a serene winter wonderland.

• Welcome Arch with twinkling lights and festive décor created an enchanting entrance.

• Seasonal aromas, festive sounds, and live music seamlessly blended to create a sensory-rich, magical environment.

• Live performances by choirs, quartets, and brass bands added festive charm.

Thousands stopped by to take photos, enjoy the festive ambiance, and watch wonderful live performances.

Crowds gathered, cameras ready, soaking in the festive magic and live performances at Sloane Square.✨📸