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Fleet Street Quarter | Summer of Sports

A couple is playing quoits at Fleet Street Quarter. The man has just thrown his shot, and the woman is cheering in the background as she is about to win. — Activities designed by Kit and Caboodle at Fleet Street Quarter Summer of Sports to inspire spirited play.

Inspiring movement and spirited play at the Quarter’s most iconic streets

The Challenge

To design, produce and deliver a series of dynamic consumer events and activations for Fleet Street Quarter that will uniquely highlight the Summer of Sport, ensuring it outshines competing city campaigns.

The image showcases the 'Summer of Sports' installation at Fleet Street Quarter, designed by Kit and Caboodle, located at St. Bride's Church in London. Dominating the foreground is a striking red and purple installation with the words "Fusion Games" prominently displayed. Adjacent to this is a large vertical banner with the same theme hanging from the stone building of the church on the right. The building's architecture is classic, with tall arched windows. The pathway, paved with grey stones, leads the eye toward the historic yellow-brick clock tower of St. Bride's Church, topped with a cross, standing tall against a backdrop of a clear blue sky dotted with white clouds. Lush greenery and modern buildings surround the area, blending the historical and contemporary elements of the scene. The overall atmosphere is one of energetic celebration, emphasizing community engagement and the spirit of sports. — Fleet Street Quarter's 'Summer of Sports' Installation by Kit and Caboodle at St. Bride's Church: A Vibrant Celebration of Fusion Games

Insight and Ambition

Community involvement was paramount, with residents', businesses' and community engagement being key. We infused bold, vibrant graphics and sporting elements to appeal to a diverse audience, encouraging exploration of Fleet Street Quarter, uncovering hidden gems, and transforming hubs into social catalysts. Our goal was an inclusive environment where everyone could connect and celebrate the joy of sports.

Highlights

Implemented “Fusion Games” with hybrid classics like Urban Bocce, Quoits, Table Tennis, Cornhole and Chess, featuring comedic gaming ambassadors.
Our 10,000-step Urban Circuit added variety to workouts and engaged participants while exploring Fleet Street Quarter.
Collaborated with Four Agency to create a bespoke hybrid Wallball court, adorned with a mural by artist Donough O’Malley.
Provided complimentary Wallball training sessions from the UK Wallball Association and hosted Wimbledon on big screens at various locations.