From the huge success of the Ciroc Jet Set Tour, Ciroc activations throughout Europe and of course the Ciroc Le Bol design, manufacture and global distribution; Diageo engaged K&C to design build and activate the Ketel One Bar. Thanks to a guided tour of the Nolet Distillery in The Netherlands, our design team were full of ideas to bring the bar to life.
Taking inspiration from the distillery, we used copper, porcelain tiles and reclaimed American white oak as the main materials. The distillery has been family owned since 1691 and what better way to pay homage to the 11 generations that have produced Ketel One, than to immortalise them and their tenures across the back bar.
The bar is modular and can be built in several different configurations, for both the front and back bar. Activations included launch events, VIP events, London Cocktail Week, Diageo World Class cocktail competition, to name a few.
Every good bar and bar tender needs good equipment, shortly after the Ketel One bar was produced K&C turned their hand to Yarrai style mixing glass for the brand’s best bar tenders in the UK as a thank you for championing Ketel One.
Only 100 units were produced, each handblown, hand engraved and hand etched out of English crystal, then gifted to the lucky few.
More POS items followed. Taking inspiration from a group serve at Night Jar, we designed and prototyped the Ketel One Kettle with complementary glassware. Once again using copper as the main material, to mirror the brand identity. Produced in India, the group serve became an incredibly popular POS item around the world.
We designed and produced the Tantalus, working closely with the global brand ambassador. Only 5 were made and distributed to the brand’s top tier accounts. 100 keys were also commissioned and sent to brand ambassadors, influencers and VIP clients, ensuring that wherever there is a Tantalus, the keyholder drinks Ketel One for free.
Two very different drinks trollies were designed, hand built and delivered to Home House and The Hospital Club. These proved immensely popular for members and guests alike at both venues. Providing table service for Bloody Mary brunches and early evening cocktails in their respective lounges.
We thoroughly enjoyed working on a wide range of brand assets, activations and events for Ketel One, other drinks brands from Diageo, Pernod Ricard, Bacardi, First Drinks and many others. Contact us today, to see how we can help you further promote your brand throughout the on and off trade arenas.