A vibrant summer escape into Gunwharf Quays' blossoms
Opportunity
To enliven the central plaza of Landsec's Gunwharf Quay Outlet at Portsmouth and make it an "irresistible reason to visit.".
Ambition
Recognizing the importance of consumer awareness and business partnerships, we aimed to leverage word-of-mouth and social media sharing to enhance the outlet's appeal. Our ambition was to create a vibrant and eye-catching floral experience aligned with the corporate theme for the summer - "Bloom."
How
Transformed the central plaza with a bespoke pergola boasting a crisp white timber finish, complemented by pops of yellow and white for an "Ibiza seaside" ambiance.
Created an aerial installation across the pergola featuring greenery and bespoke sunflower/spherical art pieces, infusing the space with vibrant splashes of color.
Astro-turfed floors and seating cubes created an ideal picnic spot for visitors, complemented by deckchairs, parasols, and tables to enhance the summer ambiance.
Curated lively atmosphere with summer tunes for immersive seasonal experience.
Managed all aspects of the project, including event concept curation, site-wide health and safety, and the design, production, and management of bespoke assets.
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