McArthur Glen | Vintage Fashion Festival

Elevating Vintage Fashion with unique pop-up experience

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The Challenge

To curate a novel pop-up springtime hospitality experience during Europe's leading designer outlet shopping event, the Vintage Fashion Festival.

Insight and Ambition

Our vision was to curate an immersive and unforgettable event that not only pays homage to vintage fashion but also transports attendees to a bygone era, celebrating the rich industrial heritage of the community. By meticulously designing and constructing a vintage railway carriage - a show-stopping centerpiece, our ambition was to create a fascinating focal point that not only attracts footfall but also resonates with the venue's historical significance. Through this unique experience, we aimed to elevate the overall atmosphere, leaving a lasting impression on attendees while amplifying the brand's identity.

Highlights

Featuring A.N.G.E.L.O internationally renowned archive of vintage Italian fashion  

Michelin chef and stylists at the programmed events

VIP Launch party like no other, featuring delicious classic  cocktails

Art Deco vintage set design

Elegance and “buzz” amplified by fashion photography paparazzi and videographers

Over 3,000 general public and VIP guests were served over the opening weekend alone - to the delight of local fashionistas and retailers.

Contact us to speak about your next event