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atria Watford | Take Five And Have Fun

Wonder Uke captivating the crowd at atria Watford with a lively musical performance, part of the Kit and Caboodle-organized event series. The vibrant atmosphere of the performance area, enhanced by music-themed props, encourages shoppers to pause and enjoy the entertainment.
Wonder Uke performing at the atria Watford activation.

Shopping can be a musical experience at Savill’s outer London mall

 

The Challenge


How can busy shoppers and their families be both rewarded and encouraged to dwell as they navigate the massive retail spaces and opportunities of the refurbished mall?


The Movers, a talented musical group, striking a pose at the atria Watford shopping mall. The band's energetic presence adds to the dynamic entertainment lineup, engaging shoppers with their lively performances.
The Movers at atria Watford event.

Insight and Ambition


To design an eye catching activation for the “Atrium” at the heart of the Watford shopping mall, to tempt shoppers back for a in-person retail experience, and to showcase the new management’s commitment to offering fun-filled entertainment for families and individual consumers, all free of charge.



Highlights


  • Eye-catching graphic and environment design.

  • Regular screening of TV-sports on the giant in-house screen.

  • Over a dozen local and national “guest spots” for musicians and dancers keeping audiences entertained for the month-long project.

  • Humorous, quirky music themed props encouraged selfie-taking and social media engagement - including a giant electric guitar and a pop-up stage.

  • The opportunity for other events, such as weekly children’s arts and crafts sessions, to be staged in the Atrium, once the deckchairs were stored away.



The client was so delighted with this summer installation in 2023 that a new installation/activation was commissioned for Summer holidays 2024.


The atria Watford Atrium fully prepared for the day’s events, featuring a pink-themed environment with deck chairs, a stage, and a large screen. The space is designed to draw in shoppers and provide a welcoming spot for relaxation and entertainment.
Pink-themed event setup at atria Watford, ready for performances.


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