1 min read

atria Watford | The Happy House

A visitor capturing a selfie in front of The Happy House, the immersive light installation at Atria Watford. The vibrant colors and sacred geometry of the installation create a visually stunning backdrop that elevates mood and invites guests to engage with the space. — Visitor taking a selfie at The Happy House.

Immersive feel-good light installation at the shopping emporium

The Challenge

To transform the shopping experience into an immersive journey of joy and wonder, fostering emotional connection and community engagement.

The Happy House, a feel-good light installation at Atria Watford, glowing with vibrant colors designed to evoke joy and relaxation. This immersive environment is part of a larger effort to transform the shopping experience into a journey of emotional connection and mindfulness. — The Happy House installation at Atria Watford.

Insight and Ambition

In big retail spaces, customers often experience sensory overload and stress due to crowded spaces and overwhelming visual stimuli, while many visit such spaces seeking a break from the monotony of daily life. Our aim was to leverage the vibrant, dopamine-inducing colors and sacred geometry of The Happy House to create a soothing and immersive environment. We sought to elevate mood, stimulate creativity, and promote mindfulness amidst the hustle and bustle of retail activity, providing visitors with a rejuvenating and uplifting experience.

Highlights

Hosted by atria, Watford, this immersive experience by Architects of Happiness offered a unique journey of mood enhancement.
Motion-sensor lighting and vibrant color palettes activate dopamine release, promoting relaxation and heightened focus.
Exciting pop-up events, including a February half-term Silent Disco, were hosted by atria, Watford in ‘The Happy House’ for interactive fun and community engagement.
Free admission welcomed everyone to rediscover wonder and delight at atria, Watford, making it accessible to all.