Brent Cross Town | Summer at Neighbourhood Square
An adult playground for a brand new neighbourhood
The Challenge
In collaboration with Brent Cross Town, Kit & Caboodle had to animate Neighbourhood Square all summer, lifting footfall, extending dwell time and uniting a growing community.
A knowing smile as the match took a decisive turn under the trees. Bean bags in hand, teams lined up for the next round as the competition heated up. One careful roll, and a whole crowd leaned in to see where it landed. Sunglasses on, guitar up: this is what summer sounded like.
Insight and Ambition
New neighbourhoods earn their sense of place through shared rituals: a game with friends, music on a warm evening, one more round before heading home. The ambition was playful yet premium, with games and live performance that felt part of the square, turning a passing visit into an unhurried afternoon.
Final touches on a branded chess table, ready for its first challengers. An acoustic set kept the tempo while a chess match played out in front of the stage. Bright launch pads gave every throw a stage of its own, framed by summer planting and a sculptural f Set against new homes and summer planting, the pink stage became a landmark in its own right. From above, the whole square at play, with games, street food, shade and summer planting in one view Bocce balls in hand, the youngest players claimed the lane as their own. Two bean bags already on the board, and the pressure was on for the next throw. Filipino street food added a burst of flavour to a summer of play.
Highlights
Six branded games, from chess to Cornhole and Quoits, invited everyone to pick a rival.
Chess tables became sculptural features between matches, drawing in curious onlookers.
An Urban Bocce lane brought a sunny continental ritual to north London.
A dedicated stage gave the season a soundtrack of impromptu live moments.
A rotating calendar from June to August gave residents fresh reasons to return.
For ten summer weeks, Neighbourhood Square became the social heart of Brent Cross Town, where neighbours met, rivalries were born and quick visits stretched happily into long evenings.
Lunchtime queues and shaded seating showed a square that people were happy to make their own. Every move at the branded chess tables came with its own audience. Coat by coat, the stage’s bold artwork came to life in the square before the first chord rang out. On the Urban Bocce lane, every roll was studied, debated and occasionally celebrated. Acoustic sets drifted across the square as the fountain sparkled and visitors settled into the shade
