Knight Frank | Summer at The Yards Stage

From midday commutes to midday concerts, The Yards became the soundtrack of summer.

Where beautiful music meets bright summer moments

The Challenge

To collaborate with Knight Frank and CBRE to design and deliver a series of engaging programmed musical moments throughout The Yards in Covent Garden, maximising dwell time and visibility while creating surprise-and-delight experiences for visitors, residents, and passersby.

Midday melodies and sunshine vibes. Busk in the Sun brought The Yards to life every Thursday.

Strings, songs, and smiles lit up the courtyard.

A quiet corner turned into a mini wonderland of stories.

Deckchairs, daylight, and a dose of music, midweek escape never looked better.

Storytime that made kids giggle and grown-ups pause.

Up close with the music, The Yards turned afternoons into headliner moments.

Little fans met their musical heroes, up close and in tune.

Proud faces and finished pages, storytelling, sealed with colour.

Insight and Ambition

Midday hours are often underutilised for public engagement, especially in busy commercial districts. We transformed that lull into a live, rhythmic, family-friendly festival that invites people to stay, smile, and shop.

Pages turned, markers flew, and ideas grew.

Guitar riffs and good vibes, The Yards Stage set the tone for summer.

Thursdays, transformed, live sets lit up lunchtimes every week at The Yards.

A strum, a smile, a story, each song brought the courtyard to life.

Midday magic made better with sunshine, smiles, and some serious family chill time.

Creativity bloomed with pots, paints, and carrot seeds.

Summer stories came to life, one crayon at a time.

Highlights

• Over 1,000+ spontaneous smiles across 6 weeks of live performances and storytelling

• A vibrant 3-day-a-week programme featuring soloists, duos, storytellers, and child-friendly activities

• A fully branded, modular stage design that echoed The Yards’ bold summer identity

• Activated retail synergy by increasing lunchtime footfall, dwell time, and F&B interactions

The Yards came alive with guitar strings, ukulele harmonies, and voices that made people pause mid-commute, and stay for the magic.

Lunchtimes became the new showtimes with live music and laid-back summer vibes.