Feldberg Capital | Lonsdale Road Street Parties

A lively celebration unfolds in Covent Garden as 40 guests gather around a vibrant, sunlit table, sharing food and culture in a joyous community gathering.

Bigger and better than ever - our street parties grow every year

The Challenge

Feldberg Capital tasked us with creating a one-of-a-kind street party that would firmly position Lonsdale Road as a leading destination for food, drink, and distinctive retail. The 2024 event was such a success that we've been invited to return and grow the experience for Summer 2025.

Insight and Ambition

Lonsdale Road is a hidden gem in Queen’s Park, with independent businesses and popular restaurants like Milk Beach, Carmel, Wolfpack, Lula, and Pizza Pilgrims. Our goal was to raise the street’s profile and create a welcoming, unforgettable event, attracting locals and showcasing everything this vibrant area offers with live music, food, and family activities.

Highlights

• Thousands of people attended, filling the street with energy and excitement.

• Joining regular interior designers, fashion boutiques, and art galleries with fashion influencer Rangwali,  artist Day-Zee and local artists. 

• Live music electrified the atmosphere, keeping people dancing in the streets - thanks to our fantastic DJ John Jones.

Lonsdale Road Street Party drew thousands of attendees, filling the street with people and creating an unforgettable community celebration, all Food and Beverage tenants reported record takings for the day!