Ultimate 'Lolly' experience created huge buzz on social media
The Challenge
How do families get tempted away from beaches and parks and back into a shopping mall, during a long hot summer in Cardiff?
Insight and Ambition
After the long hot summer months, we wanted to offer visitors an original experimental sensory experience focused on everyone’s favorite summertime treat ‘lollypops’ to tease taste buds and inspire them by giving people the chance to create their “dream topping” for a free lollipop. We crafted a free ticketed experience for guests to ‘pimp their own lollipop’ with a choice of over ten thousand flavor combinations, meaning no two lollies would ever be the same!
Highlights
The first free Lolly Pop-up Emporium in the UK.
Creating fun and a brilliant experience in a vacant retail unit.
Mind-boggling toppings of all shapes, sizes and flavours were offered including creepy crawlies and chillies for the brave!
Huge social media traction as lucky ticket winners shared their unique recipes with each other on social media.
Programme of DJs created the summer vibe in themed lounge areas.
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