Game, Set and Match - in the heart of Mayfair
The Challenge
How do you transform an inner-city plaza, traditionally used as a passageway between office buildings, into a dynamic events space for viewing summer sports?
Insight and Ambition
To create a premium open-air Wimbledon viewing experience that would entice local audiences and elevate the Plaza's overall appeal as an exclusive social meeting place. We aimed to engage weekly office occupiers, the broader business community, residents, and casual/weekend visitors. The goal was to introduce captivating Wimbledon-related activities with a special focus on an enticing F&B offering and thrilling tournament action on screen.
Highlights
Elegant themed site dressing capturing the prestige of Wimbledon - bespoke archways and murals, decked in flowers.
Free experience for all attendees, ensuring accessibility and inclusivity.
Irresistible selfie moments for tennis fans to share the Wimbledon vibe.
Tasty F&B choices, including sandwiches, cream teas, cocktails, and themed cupcakes.
Sunbathing on the Plaza terrace area, umbrellas on the rare occasions when it rained.
A warm welcome from our professional cast of actors and event entertainers.
In collaboration with Workman's growing Activate team, we were able to bring people together across commercial property by crafting engaging, social environments that promote the physical and mental wellness in environmentally responsible ways, of both employees and customers.
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