East Village | Summer of Sports
- Aug 25, 2025
- 1 min read
Updated: May 11
Thousands of visitors gathered daily for East Village Summer of Sports screenings at Victory Park.
The Challenge
To transform East Village into a vibrant summer destination through two consecutive large-scale screening activations, celebrating the Paris Olympics in 2024 and the Wimbledon Championships in 2025.
Insight and Ambition
Our goal was to craft a series of experiences that turned sport into shared celebration. In 2024, we brought the thrill of the Olympics to Victory Park, uniting residents and visitors in a festival of energy and togetherness. Building on that success, 2025 marked the return of East Village as a summer gathering place, this time for Wimbledon, where the community once again came together to cheer, connect, and bask in the sunshine.
Friends and families enjoying live summer sport together in Victory Park. A relaxed community atmosphere created through outdoor summer screenings. Shared sporting moments bringing residents and visitors together outdoors.
Celebrating the spirit of the Paris Olympics at East Village. East Village transformed into a destination for live summer sport screenings. Creating welcoming outdoor spaces for community connection and relaxation. Large-scale outdoor screening infrastructure delivered for the summer programme. A pet-friendly community atmosphere throughout the summer screenings. Outdoor screenings drawing crowds together for shared moments of sport and celebration.
Highlights
Delivered two years of summer sport screenings at East Village for Get Living.
2024: Brought the Paris Olympics to life with a vibrant outdoor hub.
Drew thousands of spectators and boosted local business engagement.
2025: Returned with Wimbledon screenings, welcoming 8,622 visitors in 14 days.
Designed a seamless viewing experience with big screens and family zones.
Partnered with local businesses for refreshments and giveaways.
Ensured smooth delivery, praised for precision and professionalism.
Captured real community spirit through shared moments of joy and sunshine.
East Village became the go-to destination for summer screenings, drawing thousands of visitors and strengthening its vibrant community spirit.
Residents and visitors gathering together for shared summer sporting moments. Creating joyful community connections through live summer screenings. Victory Park brought to life with large-scale outdoor screenings and family seating areas. A laid-back summer atmosphere designed for connection, relaxation, and celebration. Outdoor screenings drawing audiences together throughout the summer season. Shared moments of sport and sunshine at East Village London.
