top of page

BID @ The New West End Company | Get Your Royal On

  • May 24, 2023
  • 1 min read

Updated: Jul 20, 2024

A gorgeous dog posing as a king on the throne at the Get Your Royal On interactive selfie installation by Kit and Caboodle, Architects of Happiness, celebrating the Coronation of King Charles III on Oxford Street, London
A gorgeous dog posing as a king on the throne at the Get Your Royal On interactive selfie installation by Kit and Caboodle, Architects of Happiness, celebrating the Coronation of King Charles III on Oxford Street, London

Interactive selfie installations to capture royal moments

Opportunity

To design and install three separate interactive selfie moments during the run-up to the Coronation of King Charles III along central London’s busiest West End shopping streets, principally Oxford Street.


Ambition

To drive footfall to the iconic retail outlets, the idea behind these pop-up installations was to provide the ultimate photo moment by engaging passers-by to “try out” a throne of their own, and share the image across social media. Our designers found the upcoming Coronation to be a playful, contemporary celebration of joy and pride.


How

Three striking visual double-sided “thrones” that incorporated aspects of the traditional royal aesthetic but with a fresh twist

Inspired by the Coronation emblem, but combined with fresh floral designs, paying tribute to the incoming monarch’s love of flowers.

The reverse of installations featured the iconic British telephone box, offering a secondary photo moment for visitor interaction.


The ‘throne’ installations attracted a constant flow of attention from shoppers, tourists and residents alike - including a few adorable dog selfies, complete with crowns.



  • The Get Your Royal On interactive selfie booth, part of the Coronation of King Charles III celebrations designed by Kit and Caboodle, Architects of Happiness, with a royal throne and British telephone box on Oxford Street.
    Get Your Royal On selfie booth
  • A map highlighting the locations of the Get Your Royal On interactive selfie installations created by Kit and Caboodle, Architects of Happiness, for the Coronation of King Charles III, featuring key sites on Oxford Street, London.
    Get Your Royal On - on the map
  • Bond Street marked on the map as a key location for the Get Your Royal On interactive selfie booth during the Coronation of King Charles III, designed by Kit and Caboodle, Architects of Happiness.
    Bond Street highlighted for se
  • A friend photographing another friend sitting on the royal throne at the Get Your Royal On interactive selfie installation by Kit and Caboodle, Architects of Happiness, celebrating the Coronation of King Charles III
    Friend capturing throne pose
  • Two girls taking pictures of a dog sitting on the royal throne at the Get Your Royal On interactive selfie installation by Kit and Caboodle, Architects of Happiness, for the Coronation of King Charles III.
    Girls photographing royal dog
  • A gorgeous dog posing as a king on the throne at the Get Your Royal On interactive selfie installation by Kit and Caboodle, Architects of Happiness, celebrating the Coronation of King Charles III on Oxford Street, London.
    Royal pup on the throne
  • A woman taking a selfie while sitting on the royal throne at the Get Your Royal On interactive selfie installation designed by Kit and Caboodle, Architects of Happiness, during the Coronation of King Charles III.
    Woman taking a throne selfie
  • A man taking a photo of his partner seated on the royal throne at the Get Your Royal On interactive selfie installation by Kit and Caboodle, Architects of Happiness, celebrating the Coronation of King Charles III on Oxford Street.
    Man photographing partner on t




 
 
bottom of page