Interactive selfie installations to capture royal moments
Opportunity
To design and install three separate interactive selfie moments during the run-up to the Coronation of King Charles III along central London’s busiest West End shopping streets, principally Oxford Street.
Ambition
To drive footfall to the iconic retail outlets, the idea behind these pop-up installations was to provide the ultimate photo moment by engaging passers-by to “try out” a throne of their own, and share the image across social media. Our designers found the upcoming Coronation to be a playful, contemporary celebration of joy and pride.
How
Three striking visual double-sided “thrones” that incorporated aspects of the traditional royal aesthetic but with a fresh twist
Inspired by the Coronation emblem, but combined with fresh floral designs, paying tribute to the incoming monarch’s love of flowers.
The reverse of installations featured the iconic British telephone box, offering a secondary photo moment for visitor interaction.
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