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Landsec | The Honey Bee Maze

Jul 19, 2022
1 min read

Updated: Jul 20, 2024

A kid running ahead while a parent enjoys the Honey Bee Maze tram ride, created by Kit and Caboodle, Architects of Happiness.
Kids exploring the Honey Bee Maze at White Rose, an experiential event by Kit and Caboodle, focused on education and fun

A-mazing educational and fun community experience


The Challenge


To create a truly distinctive attraction that attracted shoppers of all ages at White Rose Shopping Center in Leeds, encouraging dwell time and active engagement with retailers.


Insight and Ambition


Drawing inspiration from the overarching theme of "Bloom" across the client's sites, the concept of The Honey Bee Maze was chosen for its incorporation of nature, enjoyment, and educational elements, catering to diverse age groups. Our goal was to cultivate an immersive environment that seamlessly blends entertainment with enlightenment, leaving a lasting impact on all visitors.


Parents and kids participating in the Honey Bee Maze at White Rose, an event by Kit and Caboodle, combining fun and education
Parents and kids participating in the Honey Bee Maze at White Rose, an event by Kit and Caboodle, combining fun and education


Highlights


The piazza space was enlivened with the addition of a giant free living plant maze.

A bee-themed viewing platform was popular amongst families.

Selfie-props and games featured honeycomb-inspired designs, including a special throne for the Queen Bee.

The experience offered both educational and entertaining activities, catering to all ages.

Celebration of the volunteer beekeepers from the local community and employers who support over 300,000 honeybees on the site.

Post-activation, the planters were reused throughout the site.

“Working with Kit & Caboodle with their “can-do” attitude was a fresh and exciting experience - we very much look forward to working with them in the future.” Landsec








 
 
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