Landsec | The Honey Bee Maze
- Kit & Caboodle Ltd
- Jul 19, 2022
- 1 min read
Updated: Jul 19, 2024
A-mazing educational and fun community experience
The Challenge
To create a truly distinctive attraction that attracted shoppers of all ages at White Rose Shopping Center in Leeds, encouraging dwell time and active engagement with retailers.
Insight and Ambition
Drawing inspiration from the overarching theme of "Bloom" across the client's sites, the concept of The Honey Bee Maze was chosen for its incorporation of nature, enjoyment, and educational elements, catering to diverse age groups. Our goal was to cultivate an immersive environment that seamlessly blends entertainment with enlightenment, leaving a lasting impact on all visitors.
Highlights
The piazza space was enlivened with the addition of a giant free living plant maze.
A bee-themed viewing platform was popular amongst families.
Selfie-props and games featured honeycomb-inspired designs, including a special throne for the Queen Bee.
The experience offered both educational and entertaining activities, catering to all ages.
Celebration of the volunteer beekeepers from the local community and employers who support over 300,000 honeybees on the site.
Post-activation, the planters were reused throughout the site.
“Working with Kit & Caboodle with their “can-do” attitude was a fresh and exciting experience - we very much look forward to working with them in the future.” Landsec
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