Kings Cross | Club Curling 22-26

Guests celebrating the launch of King’s Cross Club Curling beneath neon-lit curling lanes.

Championing Winter Sports at Coal Drops Yard

The Challenge

To create an electrifying winter experience at King’s Cross for Argent, blending playful competition, neon-lit curling lanes, and seasonal indulgence to transform Coal Drops Yard into a vibrant festive playground.

https://www.youtube.com/watch?v=U2u4zAjJ8Vs

Insight and Ambition

London winters call for experiences that bring energy, warmth, and connection into public spaces. The ambition was to turn the niche sport of curling into an accessible social spectacle. Across five seasons, Club Curling evolved into a vibrant winter playground, combining playful competition, immersive design, and indulgent food and drink to create one of King’s Cross’s most loved seasonal traditions.

Seasonal drinks and social moments brought warmth to the winter activation.

Playful curling competitions transformed Coal Drops Yard into a winter playground.

Immersive neon interiors created a vibrant après-ski atmosphere.

Festive hospitality experiences encouraged guests to linger and connect.

Club Curling illuminated Coal Drops Yard with large-scale winter spectacle.

Interactive sensory moments added playful discovery throughout the activation.

Immersive games and installations created memorable guest interactions.

Neon photo moments became a defining part of the visitor experience.

Guests explored playful winter-inspired installations throughout the activation.

Media moments and live coverage amplified the launch event atmosphere.

The launch night brought together competition, entertainment, and festive energy.

Themed bar spaces blended social connection with vibrant winter design.

King’s Cross Club Curling Highlights

• Over five seasons, Club Curling welcomed 80,000+ players to Coal Drops Yard.

• Over five seasons, Club Curling achieved more than 65% growth in net ticket revenue, reinforcing its position as one of King’s Cross’s most successful winter activations.

• Partnerships with God’s Own Junkyard, Morty & Bob’s and DesignMyNight brought neon spectacle, indulgent seasonal food and seamless ticketing to the activation.

• Delivered six curling lanes and immersive lounges, introducing bold new creative themes each year, from neon-lit winter playgrounds to vintage Italian ski culture.

  
  

“Kit & Caboodle have been our trusted partner in delivering Club Curling at King’s Cross for the past four years. Each season, they produce an exceptional activation that not only fulfils the brief but elevates it, blending creativity with operational excellence. Club Curling has become one of our most loved winter experiences and Kit & Caboodle’s dedication and expertise are a major part of that success.” Emma Symonds Senior Events & Enlivenment Manager

Club Curling brought large-scale winter entertainment to Coal Drops Yard.

The activation combined playful competition with high-energy social experiences.

Warm hospitality spaces encouraged visitors to relax after curling matches.

Interactive hospitality moments encouraged playful guest participation.

Warm hospitality spaces encouraged visitors to relax after curling matches.

Warm hospitality spaces encouraged visitors to relax after curling matches.

Behind the scenes teams helped deliver the large-scale winter activation.

Kit and Caboodle team ensured smooth delivery across the festive experience.

The Kit & Caboodle team behind the delivery of King’s Cross Club Curling.