A vibrant summer escape into Gunwharf Quays' blossoms Opportunity To enliven the central plaza of Landsec's

Hop along to fun-filled free family weekends The Challenge To design and activate a series of unique Easter-themed installations and trails across multiple shopping centers. Insight and Ambition Harnessing the ubiquitous icon of the beloved 'Burrowing Bunny' bottom - a humorous sculpture with swept back ears, giant bunny feet and a textured white tail, we aimed to create a playful and unique installation that would captivate imaginations and ignite joy during the Easter season. By infusing each sculpture with playful details and creating an engaging scavenger hunt experience, our ambition was to foster memorable moments for families while driving foot traffic and enhancing the festive atmosphere in shopping centers. Highlights Launching the trail with the reveal of the enormous Bunny Bottoms Supporting and encouraging viral social media Ensuring that the sculptures and the trail ran smoothly throughout the season Encouraging growing hordes of small bunny-eared trailfinders to explore the entire mall in search of competition clues Sustainable recycling of assets at the end of the project During the 10-day period at Bluewater, more than 7,500 family groups enthusiastically participated in the Burrowing Bunnies Easter trail.

Landsec

Ultimate 'Lolly' experience created huge buzz on social media The Challenge How do families get tempted away from beaches and parks and back into a shopping mall, during a long hot summer in Cardiff? Insight and Ambition After the long hot summer months, we wanted to offer visitors an original experimental sensory experience focused on everyone’s favorite summertime treat ‘lollypops’ to tease taste buds and inspire them by giving people the chance to create their “dream topping” for a free lollipop. We crafted a free ticketed experience for guests to ‘pimp their own lollipop’ with a choice of over ten thousand flavor combinations, meaning no two lollies would ever be the same! Highlights The first free Lolly Pop-up Emporium in the UK. Creating fun and a brilliant experience in a vacant retail unit. Mind-boggling toppings of all shapes, sizes and flavours were offered including creepy crawlies and chillies for the brave! Huge social media traction as lucky ticket winners shared their unique recipes with each other on social media. Programme of DJs created the summer vibe in themed lounge areas. A successful transformation of  a blank retail space into a bustling pop-up ice cream parlor. We crafted an immersive experience for over 1,100 attendees in just two days, with endless flavor combinations and Instagram-worthy lolly selfies!

OPPORTUNITY Kit and Caboodle were engaged by Landsec Securities Group plc, the largest commercial property Competition Entries 25,000 Social Engagements 1.4 Million Social Impressions 1.3 Million Event Day Footfall "Landsec forward to working with them all again in the future" HYWEL BUTCHER SENIOR MARKETING AND PLANNING MANAGER LANDSEC the new movie whilst leveraging key Ghostbusters iconography, including the iconic Ecto 1 car, at key Landsec

Working with Landsec at their White Rose development in Leeds, we helped them to showcase their commitment The fact they can be there is testament to the efforts of Landsec to ensure the development is run in

Juxtaposing the ridiculous alongside the ordinary – whether a lobster telephone handset or the melting